The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Patriot Subaru of North Attleboro dedicated locally to the Love Promise?
Patriot Subaru of North Attleboro opened in July 2014. Our Mission Statement reads: To Serve - Our Customers, Our Families, Our Community, and Each Other. We strive to "do the right thing" in all aspects of our business, treating all who we meet with great respect. The Subaru Love Promise is an extension of both, and we greatly appreciate and enjoy the opportunity and responsibility to serve our community.
Friends of North Attleboro Animal Shelter, Elementary School - Support Dog Program
Keep North Attleboro Beautiful, Shade Trees for Community Centers, Zero Land Fill Facility, Recycling Centers Throughout Store
Central Falls HS - Tech Center
Operation Warm Coats For Kids , Toys For Tots, Mass. Adoption Resource Exchange
Sturdy Health Hematology & Oncology Center, Alzheimer's Association
Love Promise Stories from Patriot Subaru of North Attleboro
Subaru and Patriot Subaru of North Attleboro believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Success Story Book - Patriot S
What we celebrate in a community is what gets supported by the community. When the high school football team wins, the town cheers. The same goes for theater, band, or any program embraced by the people. Imagine if something as important as learning to read were celebrated the same way—no doubt we’d see stronger students and higher academic scores. That’s what "Read With Malcolm" and the partnership with Patriot Subaru of North Attleboro is all about: getting books into young hands and showing how to learn and love reading. Patriot Subaru began working with Malcolm Mitchell in 2018, naming him a Share The Love partner, and started a "reading tour" to area schools. Fast forward - Between Oct 20-22, 2025, the Reading Tour visited 15 schools and distributed over 1,000 books. “Schools are calling from all over, asking how they can be part of it,” said Mark Perryman, Managing Partner, Patriot Subaru North Attleboro. Let's provide some background to help you appreciate the story. Malcolm grew up where football reigned supreme—and he rarely opened a book. His skill on the field got him to the University of Georgia, but in college, he realized that to become a better version of himself, he needed more than football. As his reading skills grew, he discovered the joy and imagination that books bring. Reading was fun! It was a profound impact that opened his imagination, inspiring and motivating to read and learn more. In an unprecedented move, Malcolm started the “Share The Magic” Foundation while at the University, the first foundation ever allowed by the NCAA for an active college player. The stated goal of the organization was to inspire young students to learn and love the joy of reading. After being drafted by the New England Patriots, and a key player in the Patriot’s comeback win in the 2017 Super Bowl, injuries interrupted his budding career. Faced with the cold reality, he put his focus and full attention into his Foundation. Malcolm recalled, “Our programs reached 10,000 students in 2016. After joining Subaru Love Promise through Patriot Subaru of North Attleboro, our impact grew dramatically, growing quickly to 50,000 students.” Seeing the potential, Patriot and Malcolm took the 2019 program into classrooms. Five North Attleboro elementary schools hosted assemblies where every second -grader received The Magician’s Hat. “At least half the 150 kids are wearing Patriots jerseys,” Malcolm said. “We talk a little football—but then we read together. We come together to do something more important than our individual perspectives.” Mark Perryman recalled, “We could feel kids thinking, ‘This is cool. It’s cool to read.’ We’re changing lives right there.” Malcolm noted the difference in Patriot’s partnership: “While many sponsorships focus on financial contributions, Patriot Subaru of North Attleboro has fully embraced our mission—investing time, energy, and space to make literacy a celebrated part of community life. Our relationship stands apart because it’s rooted in shared purpose.” As the tour grew, in 2023, the partnership added the "Rock Star Readers Celebration", held at the dealership. One student from each school—nominated for their commitment to reading—was honored, joined by families and teachers. In the October 2025 program, two students from each of the 15 schools were recognized, turning it into a full-on pep rally for reading. “Rock Star Readers, wow, what a blast,” said Malcolm. “Patriot shows what it means to go beyond corporate responsibility—creating a community hub where literacy is celebrated with the same excitement as any major event.” After dinner, Malcolm’s talk filled the room with energy as students were cheered “as if they scored the winning touchdown.” He adds, “Its purpose is to celebrate literacy as something powerful, dynamic, and worthy of recognition. When children see that reading earns celebration and applause, they begin to view it not as an obligation but as an achievement.” To date, the Share The Love partnership has raised over $432,000 for Read With Malcolm, plus $40,000 in books donated by Patriot Subaru. The program now reaches 2.5 million students across all 50 states and 18 countries.“Evolving Share The Love into a high-energy, growing event is what the Love Promise is all about,” says Perryman. Together, Patriot and Malcolm have developed in-school literacy programs with 16 local schools, ensuring every second-grader receives an age-appropriate book. “Bottom line,” adds Malcolm, “What makes this partnership truly unique is its authenticity. Patriot Subaru doesn’t just stand beside our mission; they stand within it. Reading proficiency is one of the strongest predictors of a child’s future success. This partnership represents hope for stronger communities, empowered children, and a brighter future built through the power of literacy.” There’s no “The End” to this story!
Patriot Volunteer Touches Those In Need - Patriot S
At Patriot Subaru, many of our associates quietly give their time and talents to local community programs. One of them is Stacey Perryman, our Accounts Payable specialist, who has been making a difference as a volunteer Day Leader at the Tap-In Barrington Food Pantry in Barrington, RI. Tap-In (Touch-A-Person In Need) was founded in 1983 by six local women determined to help their neighbors facing food insecurity and economic hardship. What began as an information resource soon grew into a hands-on support center, offering food, clothing, furniture, transportation assistance, and other essential living items. Stacey joined the organization in 2020, during the early stages of Covid, when community needs were at their highest. In her role, she welcomes and checks in guests, helping them find what they need—whether that’s food staples, clothing items or other living essentials such as new bedding, towels, toiletries, or cleaning supplies. Tap-In’s approach is empowering: visitors choose the items most important to them, just like in a regular store. For Stacey, each day brings new faces, new stories, and new opportunities to serve. "I value both the connections with the people we're helping, as well as working alongside a dedicated team of fellow volunteers." Stacey added, “Every day is different—there’s always something new to learn and someone new to learn from.” Thank you Stacey! (Stacey in pink in the center with Tap-In volunteers)
THANK YOU FROM LLS, PATRIOT SUBARU OF N. ATTLEBORO! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 16th, Patriot Subaru of N. Attleboro personally delivered these items to patients. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Patriot Subaru of N Attleboro Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in North Attleboro, this is a harsh reality. Helping others strengthens communities, which is why Patriot Subaru of N Attleboro is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Patriot Subaru of N Attleboro have helped nearly 900,000 children and adults in urgent need. On 01/21/2025, Patriot Subaru of N Attleboro donated 120 coats to United Way of Massachusetts Bay. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Partnering To Plant Trees - Patriot S
Patriot Subaru Loves Earth – especially trees! We jumped right into a terrific opportunity working with Subaru of America partnering with the Arbor Day Foundation. To get it going, Patriot purchased 100 trees that are regionally acclimated – Northern Red Oak, Red Bud, Shadblow Serviceberry, and Red Maple. We then preregistered customers, as well as contacting the Executive Director for “Keep Massachusetts Beautiful”, Neil Rhein. Working with Neil, five area towns that work with the KMB program joined in the event. The participating towns included North Attleboro, Attleboro, Mansfield, Walpole and Wrentham. A special event day of distribution was set up, with both the customers as well as the towns coming to the store to pick up their trees. It was great to meet everyone and learn how the trees were gong to be planted. Many customers shared personal stories of planting the tree in honor of someone. The towns had a variety of goals, from adding to in-town trees, to community centers and schools. Neil Rhein said, “We’re grateful to Patriot Subaru for this opportunity to beautify our local chapter communities by donating these trees, which will be planted in public spaces. These trees will not only be beautiful to look at, but they will also provide much-needed shade and absorb carbon emissions, both of which can help reduce the impact of our warming climate.” As noted at the top, this was a national program with Subaru and Arbor Day Foundation, with 100,000 trees being planted nationally during the month of April. Overall Subaru has led the way for over 1.1 million trees planted through the Love Promise – Subaru Loves Earth program. Plant a tree – it’s a great feeling!
Patriot Subaru and Operation Warm- A Good Fit - Patriot S
Patriot Subaru North Attleboro teamed up again with the Attleboro Area Interfaith Collaborative and the United Way of Massachusetts Bay for our second Operation Warm winter coat program. We set up at the Sweet Community House in Attleboro, with 120 coats that Patriot purchased through the national Operation Warm program. With the help of Adrianna Clark at the AAIC and Nicole Shiner at UWMB, families in the program were contacted and offered the opportunity to receive a new winter coat. We were grateful for their help that made it possible to get these coats to the kids who needed them. As the families arrived, we welcomed each one, and then took them into our coat room where we helped ensure a good fit. After everyone was happy, we had some free pizza for everyone. It's another fine example of the Subaru Love Promise - Subaru Loves To Help! Noted Mark Perryman, “We are so blessed to be working again with Adrianna and Nicole”, a sentiment shared in return by both ladies. Adrianna said it’s really important to know that “So many families will be taken care of again this winter season.” Thanks to all the Patriot associates and Subaru New England teammates who helped with all the registrations and coat fittings. Subaru, out! #SubaruLovesToHelp #OperationWarm #LovePromise
The Cat Wall - Patriot S
Patriot Subaru loves pets, year-round. Hard to find a day when there is not at least one dog in the building. Over the past 6 years we’ve developed a strong relationship with the Friends of North Attleboro Animal Shelter, an all-volunteer 501c3 that works to provide both financial support and events that benefit the North Attleboro Animal Shelter, a separate entity operated by the city. Through Subaru’s partnership with the ASPCA, Patriot Subaru made a $4000 direct donation that goes to the Friends to help cover costs of preparing animals for adoption, veterinary expenses, and more. Mark Perryman, Managing Partner for Patriot noted, “We’ve been supporting the Friends for many years, and we’re grateful for all the work they do to bring pets and families together. Love the new cat room!” Mark is referring to an additional donation Patriot provided to renovate a special space just for the cats. In addition to fresh paint and a wall lined with special boxes that cats can climb and nest in, the space followed specific square footage guidelines established by the ASPCA for the amount of square footage needed for each cat. Volunteer Stephanie Mitchell said the room and the “Cat Wall” has made a definite difference in the cat’s behavior. “The animals are a lot more calm and easier to care for,” said Mitchell. “We have some cats in here that when I first started you couldn’t get near, and now, since we’ve depopulated a bit and gotten everyone into calmer rooms, there are three cats who were previously feral that will come up to us and let us pet them.” That’s great! Happy cats are more readily adopted, and that’s the goal. Thank the Friends for a good idea put into practice, and we’re proud to have the name on the door!
Macy Joins The Thacher School Team - Patriot S
Welcome Macy! Macy is the new therapy dog at the Peter Thacher Elementary School in Attleboro, MA., with a very important role. The connection to Patriot Subaru started with our relationship to the school through our “Read With Malcolm” Mitchell, book reading program, and a friendship with Sarah Desautel, Assistant Principal at the school. Sarah reached out to Mark Perryman, Patriot’s Managing Partner to inquire if we could assist in providing the funding needed to purchase a special dog who would be trained to bring relaxing, friendly therapeutic calmness to student situations. Sarah explained that Thacher is home to the district’s medically fragile students, including four specific programs for those with a primary autism diagnosis. Other students are also engaged, as a therapy dog is an alternative remedy to other traditional behavior supports, particularly useful in deescalating tense situations. With out hesitation, we were all-in to cover the costs, after all, it would be an unusual day in our store not to have at least one dog in the building, our own version of a therapy dog! Sarah noted that Thacher has used a therapy dog from the district in the past, and “the impact was profound.” The school district has a relationship with a local trainer and a staff member willing to adopt and be the full-time handler and so the research began to locate a good match for the school’s needs. After some research into available dogs with the right temperament, a 5-month-old golden doodle puppy name Macy was located at Anchor Paws Rescue. Paperwork was completed, and Macy joined the Thacher team! There was an initial 3-week training period, and she is now at the school supporting students daily. One interesting program is a reading program, where young kids read to Macy to help with their skills. We’ve come full circle. Pictured here with Macy and the Thacher team are Patriot’s Matt D’ambra (L) and Mark Perryman (Blue Coat) who came over to meet Macy- what a great pup. Noted Sarah, "Thank you so much for coming and visiting Macy! We really appreciate you giving us this opportunity that we wouldn’t be able to have without your generosity!" For our Patriot team, it was an honor to help out with this program – combining two of our loves – learning, and anything to do with dogs! #therapydog
Reading Break Through - Patriot S
Patriot Subaru teamed up with author and former New England Patriot/Super Bowl Champ Malcolm Mitchell in 2018 to support his “Read With Malcolm” literacy foundation. Since than Patriot has purchased and distributed over 2500 of Malcom’s books to area 2nd graders from 10 different schools. This project takes place every October when associates from Patriot conduct a “Reading Tour” featuring Malcolm, visiting each school in person, handing out the books, and then reading the book out loud to all the kids. The children love Malcolm, who tells his personal story of how reading changed his life and builds a great rapport quizzing the kids and taking their questions. It’s a memorable day in many ways, and this past tour gave us one of the most inspirational moments. This story was sent to us several weeks after the event by Amy Fitzgerald, teacher at the Curvin-McCabe School, Pawtucket, Rhode Island. Amy asked permission of the student’s mother to share this story, telling us about a 2nd grade boy who has received a lot of assistance in the classroom, both with academics as well as overcoming some health issues. His parents are dynamic people who always go the extra mile to support him in all phases. Well, something connected with this young fellow the day of Malcolm’s visit, when he received Malcolm’s book, aptly titled “My Very Favorite Book in the Whole Wide World.” Amy notes, “J” has literally not stopped wanting to read the book. He gets the book every day from the school library, and constantly asks his mom or dad to read his ‘home book’ every morning, afternoon, and night.” Amy emphasized that she wanted us to know that the donation of these books to kids who are beginning to learn reading skills absolutely does develop a LOVE of reading, which is the backbone of academic success. Back to “J”. He has for the most part memorized the book, finding the words to match the sounds, so he is comprehending. “It gets better”, says Amy. “Today I had him read a portion of the book to his fellow students, and we’ll be doing a few pages every day. His peers were more than happy to encourage him.” Each time, the students join together to repeat the Curvin motto: “We are Considerate (J's peer audience), We are Motivated (parents and peers are motivating Jared to read), and finally, We can be Successful.” Amy completed her letter by adding,” A HUGE THANK YOU to everything all of you do. I am sure that there are many other students like Jared, in the schools that you visit, that are benefiting so much from your kindness.” That’s wonderful to hear, and we’ve already ‘booked’ our "Read With Malcolm" date for next year’s tour!
Patriot Loves Learning, and Teaching - Patriot S
Patriot connected with Central Falls High School in Rhode Island, through the “Subaru Loves To Learn” program, starting with a donation of $3000 that enabled teachers at Central to shop online at AdoptAClassroom.org, selecting items that were specifically useful for their classrooms.Patriot then reached out to Central Falls Principal Bob McCarthy, and Cristina Sanchez Serrano, the Career and Technical Education Director and Vice-Principal, about having members of our staff come over and meet with students interested in hearing first-hand about a career in the automotive field. Managing Partner Mark Perryman, Service Manager Craig Redegeld, Service Advisor Derek Perryman, and Service Technician Christian Garcia paid a visit to speak with an attentive group of students about the various and multiple career opportunities available as well as advice to make the most of their lives. Cristina noted, “What really made a huge impact is hearing this from Christian Garcia, who was a Central Falls alum who graduated from the school in 2019. They were impressed by the huge impact Patriot Subaru is making in his life and all the opportunities he is having in the career field he has chosen.” Cristina noted, “I wanted to thank Patriot for the visit. The students who attended the informational session really enjoyed the presentation. Thank you again!” It was a fun and rewarding experience for everyone involved. Thanks for having us!
