The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Patriot Subaru of North Attleboro dedicated locally to the Love Promise?

Patriot Subaru of North Attleboro opened in July 2014. Our Mission Statement reads: To Serve - Our Customers, Our Families, Our Community, and Each Other. We strive to "do the right thing" in all aspects of our business, treating all who we meet with great respect. The Subaru Love Promise is an extension of both, and we greatly appreciate and enjoy the opportunity and responsibility to serve our community.

Last Hope K9 Dog Adoptions
Zero-Land Fill Facility , Free Community Recycling Center, Roadside Clean-Up, Keep North Attleboro Beautiful
American Red Cross

 Subaru Love Promise Heart

Love Promise Stories from Patriot Subaru of North Attleboro

Adoption Event Partner for Last Hope K9 Rescue!  –  Kate D

Adoption Event Partner for Last Hope K9 Rescue!

Patriot Subaru of North Attleboro has been an adoption event partner for Last Hope K9 Rescue, an all-breed foster based rescue, for over 3 years! They are always super welcoming, the staff loves having all of the dogs and puppies come to visit, and their amazing location allows us to have many dogs with lots of space, and just a beautiful sunny area for adopters to come and meet their new best friends! Since Last Hope K9 Rescue does not have a physical shelter, it is imperative that we work with our adoption event partners to get our dogs out to meet the public. We love working with Patriot Subaru! Our latest adoption event in October saw 4 of our rescue dogs find loving homes, and we already can't wait for the next one!! Check out our website for more information on events and how to adopt :)

Helping To Set A Dog Washing World Record  –  Kate P

Helping To Set A Dog Washing World Record

This one was one for the record books...the Guinness World Record Books we hope! Patriot Subaru of North Attleboro was one of the host locations for a national day of dog washing, with all the proceeds going to benefit local dog rescue shelters. The brainchild of this event was Bathe To Save, a family from Australia who has been touring the US. with their "HydroDog" mobile washing vans, while advocating for dog rescues and adoptions. Bathe to Save organized locations across the nation to set up tubs and hoses, shampoo and towels, and got the word out to the community to come down and join in the wet washing fun. The goal was to set a new world's record for "Most Dogs Washed in Multiple Locations In A 12 Hour Period." Ok, that might sound crazy, but the real goal was to raise money and awareness for the importance of dog adoptions from these rescue shelters. Patriot teamed up with Last Hope K9, a 100% volunteer-run foster based rescue based in Massachusetts. Last Hope K9's mission is to rescue dogs from kill shelters and place them with a permanent home or find fosters willing to open their homes and hearts until the right "furever" home can be found. Patriot Subaru has teamed up with Last Hope on 6 separate dog adoption events over the past 4 years, with over 50 dogs adopted - which is a great feeling. For the wash, the donation request was $10 for a wash, or $20 for a wash, dog bandana, and a t-shirt. It was truly a pet and family friendly event. Patriot had a tidy set up of children's swimming pools, perfect for shampooing (our new word), and assisted the dog owner's in their washing efforts by supplying all of the items needed for washing, drying, and brushing. Patriot associates also provided that extra set of hands for handling some of the more timid or feisty dogs. There were requirements - all dogs had to be over 1 year old to be on the official count. Going from 11am-2p, there were 29 dogs washed, earning $400 for Last Hope K9. Still waiting for word on the World's Record from Guinness! With so many locations, who's going to beat it?

Harvest Fest Brings Crafters and Pets Together  –  Amy M

Harvest Fest Brings Crafters and Pets Together

Harvest Fest is a wonderful annual event organized by the Friends of Attleboro Animal Shelter, Attleboro, MA. While being primarily a fundraiser to benefit the shelter, it has become one of the area's most popular fall events going back to 2003. With the bright fall colors in the background and blue sky overhead, over 100 area vendors - crafters, artists, musicians, bakers, along with other rescues and shelters, come together to celebrate and enjoy a great day - many with their pets joining in. Similar to a fairground set up, people can stroll the grounds and visit the many booths and tents checking out the creativity of home-made goods and gifts that are either sold or given out free. Dog collars, crochet toys, chews of every variety, colorful sweaters, and tasty treats for kids, adults and dogs alike. Patriot Subaru of North Attleboro has joined in all the fun for the past two Harvest Fest's - 2017, 2018, with a booth full of fun giveaways including bright blue and orange bandanas, key chains, tote bags, and doggie-water bottles. Our associates shared many stories with people talking about their dogs and traveling with them in their Subarus. It also was a good time to talk to people about Patriot's bi-annual dog adoption events held at the store. Nothing could be better than when one of the Harvest Fest attendees came up to our booth to tell us they got their dog at our adoption event! Pictured here is Patriot Subaru's Parts Department Manager, Craig Redegeld, getting the booth all set up for another great day on the green!

Pinewood Derby Sparks Creativity  –  Patriot S

Pinewood Derby Sparks Creativity

“Gentlemen, start your engines.”, or in this case, “Boys, let ‘em roll!” Patriot Subaru welcomed Cub Scout Pack 9 of North Attleboro with an ambitious and enthusiastic group of scouts and their families to our store, as we hosted their annual Pinewood Derby! This is where miniature race cars are shaped and carved from a simple kit comprised of a small block of pine wood, 4 plastic wheels and four nails. When finished, it cannot exceed a weight of 5 ounces, and must fit to run on a standardized track. First held in 1953, the event is bigger than ever. The original idea was not just about racing, it was really developed for a parent to engage and work on a project with their son. The process of designing, carving, painting, decaling and “fine-tuning” the car is a great opportunity to collaborate, create, and learn together. They may win, they may lose, and it becomes a wonderful opportunity to share a life lesson. These days, “entertainment” is usually watched, and this hands-on program has great value. Instead of a video game or cell-phone app that is for one person to do in the palm of their hand, this is a shared moment, parent and child working together. Most Derby events are held at the “den” where the pack meets, typically a church basement or rec hall. When Patriot Subaru connected with local Den Committee Chairman, Kent Oldmixon, the plan was to take the atmosphere up a notch. The decision was made to set up the race track in the Patriot Subaru Service Department, a giant automotive garage with car lifts, tools, and automotive apparatus; a perfect backdrop for a race car event! Held on a Sunday afternoon, scouts and family members filled the “arena”, 150 strong. Many Patriot associates attended, including Patriot’s Service Technicians who came in uniform to support the young racers. There was a special round of cheers when two of the technicians were introduced as full-fledged Eagle Scouts. A local car club brought in an array of classic cars, and Patriot brought in a hot WRX STI, which turbocharged the crowd. Checkered flags and music added to the festivities. 10 pizzas disappeared in a heartbeat. (Next year get 30) A beautiful old Derby track that had been restored made its return to the racing circuit, to the delight of all involved. The competition was exciting, eliciting cheers from all. Everyone tried their best - some won, more lost, lessons were learned. It was a valuable experience for the participants, reminding us of simpler times. And, who knows how many of these scouts might someday be an engineer, a mechanic, or even a race car driver! When you watch an event like this you just have to think of the kind of influence this has on a young person, challenging them and sparking their creativity.

Impossible Is Just A Word  –  Patriot S

Impossible Is Just A Word

It was truly a magical day at Patriot Subaru when we were visited by John Duke Logan; magician, author, and keynote speaker, plus 7 grade school students and their parents. Only in his mid-20’s, John has already published two books, has appeared on “America’s Got Talent”, and has his own show on for the New England Patriots. To John, “Impossible is just a word”, and he weaves that belief into an entertaining program. On this day at Patriot Subaru, John came to speak these young students, grades 1-4 from the local Foxboro Regional Charter School, to celebrate their personal reading achievements in the classroom. Jaylen Bellefleur, Orobosa Omoruyi, Khiar-ann Eriveaux, Taryn Giza, Kyle Landim, Brianna Haydon and Lawsen Aldrick, had been nominated by their teachers for this day of recognition, and came with their families to be congratulated and entertained. John knows very well the doors that are opened by books and literacy initiatives, not only from his own experience, but by his work with New England Patriots wide receiver, Malcolm Mitchell. It was Mitchell who credits his early love of reading for helping him achieve his goals of a college education, and he started “Read With Malcolm”, a nonprofit whose mission is to promote the long-term benefits of reading and book ownership among students in Title 1 schools and underserved communities. Says Logan, “I believe reading is critical in today’s culture and can help people accomplish goals they want to achieve in life.” He tours with Mitchell to schools throughout New England. During the Patriot Subaru event, students were asked what reading meant to them. 1st grader Jaylen said he loves reading because he can get smarter. His parents added that based on assessments within the classroom and his work during reading groups, Jaylen has shown significant improvement throughout the first term. John’s fun show featured one-on-one magic with each of the students, which was both amazing and filled with good humor. It carried forward the theme that "impossible is just a word". John concluded by reading “The Magicians Hat”, a book penned by Malcolm Mitchell. Each student received a t-shirt and a certificate, then posed for pictures with John and all family members. To top off the day, the students and their families were treated to pizza and a special Patriot’s football cake. A very happy day! The End.

Supporting New Hope For A Better Community  –  Patriot S

Supporting New Hope For A Better Community

Patriot Subaru's Mission Statement is simple, two words: To Serve. We underline that with "Our Customers, Our Families, Our Community, and Each Other." So when we met Marcia Szymanski, the Executive Director for New Hope Inc, and learned about the hard work they do every day, we wanted to provide some assistance. The New Hope mission is to create communities free from violence and exploitation. Domestic and sexual violence crosses many boundaries regardless of race, religion, education, economics, and more. Based in Attleboro, New Hope provides comprehensive domestic violence and sexual assault services in Central and Southern New England. Over the holidays, Patriot made a donation to New Hope of children's toys and gifts that were provided by both the company as well as many of the individual store associates. These items go to families where children may have been directly or indirectly victimized or negatively affected by unhealthy domestic situations. It may be simple, but it matters. After the holidays, five members of the Patriot Subaru team went down to visit with Marcia at the New Hope offices to learn more and meet other staff members. The team was able to take an in-depth look at the support New Hope provides. It gave new insight into what so many families right in our community and neighborhoods deal with every day, and the effects and impact it has on individuals, adults, and children. The meeting followed up with a discussion of new ideas of ways that Patriot Subaru can provide assistance.

"Bathe To Save" - Clean Dogs and A Big Heart  –  Patriot S

Patriot Subaru in North Attleboro was proud to team up with "Bathe To Save", the brainchild of an Australian family on a mission to raise money and awareness for local animal shelters on a nationwide basis. Arriving at Patriot on a beautiful October day in their 40 foot long motor coach and towing "Bubbles" - an enormous cartoon-like portable dog washing unit, the Amos family set-up for a busy day of dog washing action. Patriot associates were hands-on in all aspects, from registering people and their dogs on arrival, escorting them to the bathing unit, and towel drying them off. At the same time, associates ran a delicious BBQ - hot dogs of course, with hamburgers as well. They also assisted a number of participating vendors - local retailers who joined in to make it a fuller and more festive event. Each dog washed earned money for the local Friends of Attleboro Animal Shelter, who had a full booth set up and display. FAAS had items for sale, as well as photos/albums of dogs that were currently available for adoption. Rumford Pet Center, a local pet supply retailer was also there, with a wide array of pet products, chew toys, and more, plus a raffle for many great prizes. All money collected from the raffle went to the FAAS. On the side, a Subaru Crosstrek was set up to "Stuff", and sure enough we did, with an outpouring of donations of food, blankets, toys, cleaning supplies, and other essentials. Though our event was on a Friday, which is obviously a busy work day for most, over $1000 was raised from the washes, plus a car load of supplies. Most importantly, the marketing leading up to the event created a tremendous amount of awareness for FAAS, highlighting their services, and helping to place more dogs into loving new homes through adoption. A lot to bark about!

Patriot Helps Keep North Attleboro Beautiful  –  Patriot S

Patriot Helps Keep North Attleboro Beautiful

A visit to Patriot Subaru North Attleboro reveals a variety of green environmental programs and applications throughout the store. The store was designed eco-friendly, supported by associates who recycle, reuse, and re-purpose in all departments. It didn't take long for Patriot to connect with a local non-profit organization, "Keep North Attleboro Beautiful". KNAB organizes clean up days, landscaping projects, litter-busters, and recycling efforts. Since Earth Day 2015, Patriot has set aside several days in April to raise money for the planting of shade trees, by taking a percentage of vehicle sales. The origin of the project started with the Saco, Maine store in 2014, and to date the two stores have donated over $4000. For KNAB, trees have been selected and planted to beautify several areas in town, including a lovely historical cemetery. The relationship doesn't end there, as Patriot Subaru associates participate in the annual KNAB town-wide clean up held early each May. Comptroller Rebecca Haverkamp organizes a team of Patriot associates in combination with family members, joining hundreds of community volunteers, rain or shine. "Shine is easier." says Rebecca. "But we still get it done in the rain." Pictured at Patriot for a check presentation are Glenn Horton, Wendy Frazetti, Robert Ogust, Christine Clougherty, KNAB President -Marsha Goldstein, Aubrey Williams, KNAB Board -Jay Elias, Brittany Pina, Marty Ross,and Craig Redegeld. Two green thumbs up!

The Band Plays On!  –  Adam A

The Band Plays On!

For more than 50 years, instrumental music students of all ages in the greater Attleborough, MA area have been coming together to form a Summer Band program. Over the years, the program of woodwinds, brass, and percussion players has been a popular and positive program. In 1994, Denise Berson took over as the Band Director, and continues to this day. An accomplished clarinet player and teacher, Denise leads both the Beginner Band and the Advanced Band program. Many of the advanced students continue to play in the beginning band and have an opportunity to mentor the incoming younger pupils. A local trust fund originally started and sustained the program, but those dollars ultimately were shifted to adult programs. Sponsor dollars were getting scarce, and for the past few years, the program had to begin charging students a fee to play. When Denise purchased a new Subaru at Patriot, she struck up a conversation with the owner, Adam Arens. While describing the music program and the distinct possibility of it not continuing due to lack of funding, Adam's response was, "We can't let that happen." Immediately, an underwriting donation was made that would assure the program would continue this year. Patriot will add a marketing effort through social media and the store website, with the goal to rebuild the number of participating students. One of the goals is a concert at the dealership. Stay tuned for updates!

Taking Share The Love To The Next Step  –  Tom T

Taking Share The Love To The Next Step

For the annual Subaru Share The Love event, Patriot Subaru of NA chose Students Against Destructive Decisions aka SADD, as their local charity. This peer-to-peer organization provides direction to young adults to make good decisions, and to take a stand against underage drinking, impaired driving, drug use, or other negative choices. Maceo Johnson, a Patriot sales associate become personally involved. A customer, Chris Charron, worked as a guidance counselor at nearby Bishop Feehan High School. Chris arranged for Maceo to meet with the schools SADD coordinator, Karen Serpa. Maceo discussed ideas with Patriot owner Adam Arens, and the decision was made to purchase a pair of Fatal Vision Impairment Simulation goggles. The goggles allow a sober mind to experience the effects of driving while impaired from alcohol or marijuana. Macao organized the goggle donation presentation to the Bishop Feehan student's SADD program, and conducted a series of tests with the students. In addition, Maceo discussed the Subaru EyeSight® System, where cameras mounted by the cars rear-view mirror provide audio and visual alerts as well as the application of the brakes if there is potential of a collision. Students asked many questions as it related to distracted driving. Maceo will continue to work with the students, organizing more demonstrations and events. A great example of extending the national Share The Love program into a hands-on local opportunity.

Making Good Decisions  –  Tom T

Making Good Decisions

For the annual Subaru Share The Love program, Patriot Subaru of NA chose "Students Against Destructive Decisions", aka S.A.D.D. as their local charity. This peer-to-peer organization provides direction to young adults to make good decisions, and to take a stand against underage drinking, impaired driving, drug use, or other negative choices. Maceo Johnson, a Patriot sales associate become personally involved. A customer, Chris Charron, worked as a guidance counselor at nearby Bishop Feehan High School. Chris arranged for Maceo to meet with the school's SADD coordinator, Karen Serpa. Maceo discussed ideas with Patriot owner Adam Arens, and the decision was made to purchase a pair of "Fatal Vision Impairment Simulation" goggles.The goggles allow a sober mind to experience the effects of driving while impaired from alcohol or marijuana. Maceo then presented the goggles to the school, in addition to conducting experiments with the students. Maceo also discussed the Subaru EyeSight System and how it works. Cameras mounted by the rearview mirror provide audio and visual alerts, and will automatically apply the brakes if there is potential of a collision. Students asked many questions as it related to distracted driving. Maceo will continue to work with the Bishop Feehan students, organizing more demonstrations and events. A great example of extending a national program into a hands-on local opportunity.

Patriot Provides Free Recycle Station  –  Tom T

Patriot Provides Free Recycle Station

Being Green sometimes takes some help. For the Do-It-Yourselfer who likes to work on their vehicles at home, it may be rewarding, but it can also be prohibitive or costly if you cannot properly dispose of the old waste items. Patriot Subaru in North Attleboro provides a solution. Our Service Department will accept and recycle old batteries, oil filters, oils, and fluids free of charge. Car, motorcycle, boat, snowmobile, lawnmower...if it has an engine we'll help you out. This is a service for individuals, not commercial. Simple Rules: 1. Only deliver during store hours. 2. No leaking or open containers. (filters in zip locked bags) 3. Bring directly to Service Drive, not the showroom. Never leave anything if the store is closed, as it could create a hazard, and we'd have to stop the service. Otherwise, please feel free to use our service, and Patriot Subaru will dispose and or recycle everything correctly.

Dog Adoption Days  –  Tom T

Dog Adoption Days

It's well documented that we're animal lovers here at Patriot Subaru, and it's perfectly normal to have at least one dog at the store at any given time. So hosting a dog adoption at the store is something that we greatly enjoy. There are many wonderful shelters in the area, and we've had the good fortune to team up with Last Hope K9. LHk9 is an all-breed rescue that saves abandoned and abused dogs from high-kill shelters throughout the U.S. There is no discrimination based on breed, age, or pre-existing medical conditions. Every animal deserves to know love. At each adoption event, an average of 15 dogs are brought in through their various foster homes. We communicate the event with a strong, targeted social media campaign, website, and PR support from local media outlets. Patriot commits to providing $100 to the cost of the first 10 adoptions. During the event, we typically see at least that many dogs, if not more, being adopted by new, loving homes. In addition to the adoption aspect, we have a "Stuff The Subaru" feature, where people can donate bags or cans of food, blankets, bowls, chew toys and so on. Not everyone is in a position to adopt, but their donations are delivered to LHK9, who then funnel it to supportive foster homes. Donations will fill the back of a Forester several times over, with several hundred pounds of useful supplies. Patriot looks forward to more successful dog adoption events each year, and working with great partners like LHK9.

Patriot Subaru's Earth Day Shade Tree Program  –  Tom T

Patriot Subaru's Earth Day Shade Tree Program

Supporting green initiatives and an eco-friendly environment, our North Attleboro store set aside 3 days ahead of April's Earth Day, with a donation set aside for every vehicle sold. Money raised during this time frame was earmarked for "Keep North Attleboro Beautiful". KNAB is a volunteer organization that makes a difference through annual town wide cleanups, promoting community greening, and by creating greater environmental awareness. Patriot was pleased to present KNAB with a check that enabled the planting of 3 shade trees. A red maple tree was planted at the entrance to our local Fish Hatchery, which is a federal facility. A sugar maple and a beech were planted by the historical cemetery/arboretum, which is a popular dog-walking site in the community. The trees were selected by resident landscape expert, Frank Wojciechowski, who selected trees native to New England. Patriot shares the vision of KNAB to beautify and preserve the environment, and we were very pleased to see these wonderful trees become a part of our community. Pictured are Patriot Subaru's Owner and President Adam Arens presenting a check to Marsha Goldstein/President KNAB, Diane Hermenau/Secretary KNAB, and Jay Elias/KNAB. Go Green!

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